CIFSRF final technical report : scaling-up improved legume technologies in Tanzania (SILT) (CIFSRF Phase 2)

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dc.contributor.authorHampson, Karen
dc.contributor.authorSones, Duncan
dc.contributor.authorWatiti, James
dc.date.accessioned2018-07-09T15:26:45Z
dc.date.available2018-07-09T15:26:45Z
dc.date.issued2018-07
dc.descriptionThis work was carried out with the aid of a grant from Canada’s International Development Research Centre (IDRC), and with financial support from the Government of Canada, provided through Global Affairs Canada (GAC)en
dc.description.abstractIn order to become more effective, the Legume Alliance incorporated key expertise on input markets. A consortium of organizations agreed on agricultural messages, and how to deliver them – at scale - through an integrated campaign approach. The messages were technically identical, whereas delivery was tailored to various members of small-scale farming households through different but linked communications media. Evidence shows that the campaign based approach to scaling up, works: 650,000 individuals were reached over 28 months. This report details media campaigns regarding messages about the agronomy of improved common bean and seed varieties. Mobile phone ownership plays a key role.en
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/10625/57098
dc.language.isoen
dc.subjectINFORMATION CAMPAIGNSen
dc.subjectFARM RADIOen
dc.subjectRADIOen
dc.subjectAGRICULTURAL EXTENSIONen
dc.subjectTANZANIAen
dc.subjectSOUTH OF SAHARAen
dc.subjectSCALING UPen
dc.subjectAPPROPRIATE TECHNOLOGYen
dc.subjectBEANSen
dc.subjectLEGUMESen
dc.subjectEXTENSION SERVICESen
dc.titleCIFSRF final technical report : scaling-up improved legume technologies in Tanzania (SILT) (CIFSRF Phase 2)en
dc.typeFinal Technical Reporten
idrc.dspace.accessOpen Accessen
idrc.project.componentnumber108127001
idrc.project.number108127
idrc.project.titleScaling Up Improved Legume Technologies in Tanzania (CIFSRF Phase 2)en
idrc.rims.adhocgroupIDRC SUPPORTEDen

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