Prevalence of child-directed and general audience marketing strategies on the front of beverage packaging : the case of Chile

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dc.contributor.authorStoltze, Mediano
dc.contributor.authorBarker, Jo
dc.contributor.authorKanter, R.
dc.contributor.authorCorvalán, C
dc.contributor.authorReyes, M
dc.contributor.authorTaillie, L.S.
dc.contributor.authorDillman Carpentier, F.R.
dc.date.accessioned2018-11-23T20:49:51Z
dc.date.available2018-11-23T20:49:51Z
dc.date.issued2017-11
dc.description.abstractChile leads the world in sugar sweetened beverage (SSB) sales. Front-of-package (FOP) marketing strategies of beverages were catalogued to examine their prevalence, prior to regulation of child-directed marketing aimed at reducing obesity-related disease among Chile’s youth. FOP marketing on beverages varied according to the nutritional quality of the product, with heavier use of health-oriented and child-directed strategies in less healthy products. Marketing activities warrant continued observation to evaluate how industry responds to new marketing restrictions.en
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/10625/57342
dc.language.isoen
dc.publisherPublic Health Nutrition, Vol. 21, issue 3, pp. 454-464.en
dc.subjectREGULATIONen
dc.subjectFRONT-OF-PACKAGEen
dc.subjectFOOD INDUSTRYen
dc.subjectOBESITYen
dc.subjectCHILD HEALTHen
dc.subjectSUGAR SWEETENED BEVERAGESen
dc.subjectPACKAGINGen
dc.subjectNUTRITIONen
dc.subjectLABELLINGen
dc.subjectNON-COMMUNICABLE DISEASESen
dc.subjectCHILEen
dc.subjectSOUTH AMERICAen
dc.titlePrevalence of child-directed and general audience marketing strategies on the front of beverage packaging : the case of Chileen
dc.typeJournal Article (peer-reviewed)en
idrc.copyright.holder© The Authors 2017
idrc.dspace.accessOpen Accessen
idrc.project.number108180
idrc.project.titleEvaluating new Chilean national regulations on the food supplyen
idrc.recordsserver.bcsnumberIC36-1643402171-214015
idrc.rims.adhocgroupIDRC SUPPORTEDen

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