Factors affecting information obtained for the purpose of decision-making using mobile phones

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dc.contributor.authorMaity, Moutusy
dc.date.accessioned2012-10-12T13:10:46Z
dc.date.available2012-10-12T13:10:46Z
dc.date.issued2012-08
dc.description.abstractThis research investigates and identifies factors that affect the use of voice-based services and SMS services for obtaining work-related information by users at the bottom of the pyramid (BOP). It aims to understand the differences in perceived benefits, where voice information is synchronous (real time) and text-based Short Message Service (SMS) is asynchronous. The study reveals that certain constructs (e.g., ease of use) behave differently in the context of low-income user groups when compared to user groups in developed countries. Contrary to expectations, findings reveal that perceived ease of use has a negative relationship with information obtained using SMS services.en
dc.formatTexten
dc.format.extent1 digital file (30 p. : ill.)en
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/10625/50390
dc.language.isoen
dc.publisherLIRNEasia, Colombo, LKen
dc.subjectMOBILE TELECOMMUNICATION SERVICESen
dc.subjectBOPen
dc.subjectMOBILE PHONESen
dc.subjectTECHNOLOGY ADOPTIONen
dc.subjectINFORMATION TECHNOLOGYen
dc.subjectECONOMIC GROWTHen
dc.subjectPOVERTY ALLEVIATIONen
dc.subjectSHORT MESSAGE SERVICE (SMS)en
dc.subjectCELLULAR PHONESen
dc.subjectDECISION MAKINGen
dc.subjectBANGLADESHen
dc.subjectPAKISTANen
dc.subjectINDIAen
dc.subjectSRI LANKAen
dc.subjectTHAILANDen
dc.subjectFAR EAST ASIAen
dc.subjectINCLUSIVE DEVELOPMENTen
dc.subjectINFORMATION SOCIETYen
dc.titleFactors affecting information obtained for the purpose of decision-making using mobile phonesen
dc.typeWorking Paperen
idrc.dspace.accessOpen Accessen
idrc.project.componentnumber106233001
idrc.project.number106233
idrc.project.titleInnovations for Inclusive Knowledge-based Economies in Asia - Phase IIen
idrc.recordsserver.bcsnumberIC01-2807-14
idrc.rims.adhocgroupIDRC SUPPORTEDen

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