A customer centric lens for good agricultural practices

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dc.contributor.authorRamsing, Nick
dc.contributor.editorYoon, Clara
dc.contributor.editorFowler, Ben
dc.contributor.editorLescher, Nick
dc.date.accessioned2020-08-19T20:23:27Z
dc.date.available2020-08-19T20:23:27Z
dc.date.issued2019-09
dc.description.abstractAdaptive Good Agricultural Practices (GAP) requires buyers and implementers to take a customer-centric approach. This paper advocates understanding the underlying incentives for farmers and the fundamental business decisions faced by smallholders, identifying the most appropriate practices, and identifying potential pathways for adopting and maintaining GAP. Industry actors promoting GAP need to empathize with the smallholder business case and demonstrate how the smallholder will be better off by implementing GAP. The study identifies pathways for appropriate practices by “segmenting” demographic characteristics, farming behaviour, markets, production costs, and social factors such as inclusion or discrimination.en
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/10625/59407
dc.language.isoen
dc.subjectAGRONOMYen
dc.subjectSMALLHOLDERSen
dc.subjectAGRICULTURAL INNOVATIONen
dc.subjectAGRICULTURAL CREDITen
dc.subjectRURAL ECONOMYen
dc.subjectFINANCIAL SERVICESen
dc.subjectFARMER ASSOCIATIONSen
dc.subjectEXTENSION SERVICESen
dc.subjectGLOBAL SOUTHen
dc.titleA customer centric lens for good agricultural practicesen
dc.typeSynthesis Reporten
idrc.copyright.oapermissionsourceCC BY 4.0en
idrc.dspace.accessOpen Accessen
idrc.project.componentnumber108509001
idrc.project.number108509
idrc.project.titleAdoption of agricultural innovations through non-traditional financial servicesen
idrc.recordsserver.bcsnumberIC36-1643402171-244792
idrc.rims.adhocgroupIDRC SUPPORTEDen

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