Helping BOP micro-entrepreneurs to do business through mobiles : innovation brief
| dc.contributor.author | LIRNEasia | |
| dc.contributor.author | Zainudeen, Ayesha | |
| dc.date.accessioned | 2012-10-12T13:52:02Z | |
| dc.date.available | 2012-10-12T13:52:02Z | |
| dc.date.issued | 2012-08 | |
| dc.description.abstract | Mobile phones are perceived as an economic tool by mobile owners at the base of the economic pyramid (BOP). The biggest impact was perceived in reducing the need for travel. Strong social benefits (in terms of maintaining relationships) were also perceived; at the BOP, where social and work-related networks tend to overlap, these kinds of “social” benefits will have indirect economic impacts as well. The research presented in this brief is based on the findings of the fourth Teleuse@BOP study conducted in six Asian countries: India, Pakistan, Bangladesh, Thailand and Sri Lanka | en |
| dc.format.extent | 1 digital file (4 p. : ill.) | en |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | http://hdl.handle.net/10625/50399 | |
| dc.language.iso | en | |
| dc.publisher | LIRNEasia, Colombo, LK | en |
| dc.subject | INFORMATION TECHNOLOGY | en |
| dc.subject | ECONOMIC GROWTH | en |
| dc.subject | POVERTY ALLEVIATION | en |
| dc.subject | ENTREPRENEURS | en |
| dc.subject | CELLULAR PHONES | en |
| dc.subject | MOBILE PHONES | en |
| dc.subject | CONNECTIVITY | en |
| dc.subject | BASE OF PYRAMID | en |
| dc.subject | BOP | en |
| dc.subject | SOUTH ASIA | en |
| dc.title | Helping BOP micro-entrepreneurs to do business through mobiles : innovation brief | en |
| dc.type | Policy Brief | en |
| idrc.dspace.access | Open Access | en |
| idrc.project.componentnumber | 106233001 | |
| idrc.project.number | 106233 | |
| idrc.project.title | Innovations for Inclusive Knowledge-based Economies in Asia - Phase II | en |
| idrc.recordsserver.bcsnumber | IC01-2807-27 | |
| idrc.rims.adhocgroup | IDRC SUPPORTED | en |
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