Turning off the “TAPS” : strategies to control tobacco advertising, promotion and sponsorship in Kenya

Simple item page
dc.contributor.authorKenya Tobacco Control Situational Analysis Consortium
dc.date.accessioned2012-04-17T19:04:29Z
dc.date.available2012-04-17T19:04:29Z
dc.date.issued2010
dc.description.abstractThis paper identifies and discusses the legal framework (international and national) related to Tobacco Advertising, Promotion and Sponsorship (TAPS). It analyses the implementation of the laws governing TAPS and identifies the TAPS strategies used by the industry both prior and post enactment of the Tobacco Control Act, 2007. The media is critical in Tobacco Control, both as a friend of Tobacco Control through messages to the public, and as an industry supporter due to relationships they may have through advertising revenues. The paper gives a summary of the current situation in the enforcement of the TAPS bans in Kenya.en
dc.format.extent1 digital file (22 p. : ill.)en
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/10625/48793
dc.language.isoen
dc.publisherKenya Tobacco Control Situational Analysis Consortium, Institute for Legislative Affairs, Nairobi, KEen
dc.subjectTOBACCO CONTROLen
dc.subjectTOBACCO INDUSTRYen
dc.subjectLEGAL FRAMEWORKen
dc.subjectADVERTISINGen
dc.subjectMEDIAen
dc.subjectJOURNALISMen
dc.subjectCORPORATE SOCIAL RESPONSIBILITYen
dc.subjectPUBLIC AWARENESSen
dc.subjectINFORMATION CAMPAIGNSen
dc.subjectKENYAen
dc.subjectSOUTH OF SAHARAen
dc.titleTurning off the “TAPS” : strategies to control tobacco advertising, promotion and sponsorship in Kenyaen
dc.typeIDRC-Related Reporten
idrc.dspace.accessIDRC Onlyen
idrc.project.number105582
idrc.project.titleSituational Analysis of Tobacco Control in Kenyaen
idrc.rims.adhocgroupIDRC SUPPORTEDen

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
IDL-48793.pdf
Size:
1.7 MB
Format:
Adobe Portable Document Format
Description:
Download

Collections

IDRC Research Results / Résultats de recherches du CRDI
2010-2019 / Années 2010-2019
RITC Research Results / Résultats de recherches du RMCT