Nutritional quality of foods and non-alcoholic beverages advertised on Brazilian free-to-air television : a cross-sectional study

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dc.contributor.authorLeite, Fernanda Helena Marrocos
dc.contributor.authorMais, Laís Amaral
dc.contributor.authorRicardo, Camila Zancheta
dc.contributor.authorAndrade, Giovanna Calixto
dc.contributor.authorGuimarães, Julia Soares
dc.contributor.authorClaro, Rafael Moreira
dc.contributor.authorDuran, Ana Clara da Fonseca Leitão
dc.contributor.authorMartins, Ana Paula Bortoletto
dc.date.accessioned2020-12-30T20:29:18Z
dc.date.available2020-12-30T20:29:18Z
dc.date.issued2020-03-24
dc.description.abstractThis study assessed the nutritional profile of foods and non-alcoholic beverages advertised on Brazilian television by applying the Pan American Health Organization (PAHO) and the World Health Organization (WHO/Europe) nutrient profiling models. Food and beverage represented 18% of the total ads shown on selected channels. Over 80% advertised on Brazilian TV channels did not meet the PAHO and the WHO/Europe nutritional quality standards and were considered eligible for marketing restrictions. Altogether, 10 transnational and local food and beverage companies, two large international fast-food chains and two of Brazil’s largest supermarket retailers accounted for almost 90% of unhealthy food ads shown.en
dc.format.mimetypeapplication/pdf
dc.identifier.issn1471-2458
dc.identifier.urihttp://hdl.handle.net/10625/59656
dc.language.isoen
dc.publisherSpringer Natureen
dc.relation.ispartofBMC Public Health (2020) 20:385en
dc.relation.journalBMC Public Health
dc.relation.urihttps://doi.org/10.1186/s12889-020-08527-6
dc.subjectADVERTISINGen
dc.subjectDIETen
dc.subjectNUTRITIONen
dc.subjectREGULATIONen
dc.subjectULTRA-PROCESSED PRODUCTSen
dc.subjectFAST FOODen
dc.subjectFOOD SYSTEMSen
dc.subjectCOMMERCIAL DETERMINANTS OF HEALTHen
dc.subjectPUBLIC HEALTHen
dc.subjectNON-COMMUNICABLE DISEASESen
dc.subjectBRAZILen
dc.subjectSOUTH AMERICAen
dc.titleNutritional quality of foods and non-alcoholic beverages advertised on Brazilian free-to-air television : a cross-sectional studyen
dc.typeJournal Article (peer-reviewed)en
idrc.copyright.holder@ The Author(s) 2020
idrc.copyright.oapermissionsourceCC BY 4.0en
idrc.dspace.accessOpen Accessen
idrc.project.componentnumber108166001
idrc.project.number108166
idrc.project.titleOvercoming obstacles to adoption of Brazil's national dietary guidelinesen
idrc.recordsserver.bcsnumberIC36-1643402171-274511
idrc.rims.adhocgroupIDRC SUPPORTEDen

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