Abstract:
Research included case studies of different economic sectors and legal reviews in the domains of e-commerce, agriculture, video-on-demand, food delivery, fintech, ride hailing and travel undertaken in various sites in the global north and south. Recommendations include overhauling the traditional legal approaches to managing the rights, relations and conduct of persons and businesses engaged in commerce in the digital context. The platform mode of economic organization urgently needs to be reoriented towards a more equitable distribution, as if the last woman mattered.