What can behavioural science tell us about the financial decisions of women? : evidence from a systematic review of behavioural interventions

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2018

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Abstract

A lack of gender-disaggregated data makes it difficult to identify specific ways in which women interact with financial services differently than men. Ensuring the impact of financial inclusion on women’s livelihoods means addressing multiple gender inequalities embedded in the entrepreneurial eco-system – including socio-cultural norms and the gendered division of labour. This paper reports on the effectiveness of behavioural interventions that could reasonably be applied by financial services providers. It first examines the evidence on interventions that influence savings, credit, payments and insurance decisions by all adults, then focuses specifically on interventions to improve service delivery for women.

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Keywords

WOMEN'S ECONOMIC EMPOWERMENT, WOMEN'S ENTREPRENEURSHIP, FINANCIAL INCLUSION, GENDER DISCRIMINATION, SOUTH OF SAHARA, GENDER ROLES, ACCESS TO SERVICES, GENDER MAINSTREAMING, SOCIAL AND ECONOMIC DEVELOPMENT

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