Final report / Marketing Research Techniques for New Product Development and Launching by Small and Medium Scale Off Farm Agribusiness Enterprises in the Philippines

Southeast Asian Regional Centre for Graduate Study and Research in AgricultureClemente, D.A.2007-11-121989-04-012007-11-121988http://hdl.handle.net/10625/2635Companion volume to: Final report / Institutional and Policy Issues Affecting New Product Development in Selected Philippine Small and Medium Scale IndustriesText244 p.application/pdfenNEW PRODUCTSPRODUCT DEVELOPMENTMARKETINGMARKET STUDIESAGROINDUSTRYSMALL ENTERPRISESMEDIUM ENTERPRISESPHILIPPINESSAMPLE SURVEYSFURNITURE INDUSTRYFOOD INDUSTRYHANDICRAFTSTESTSRESEARCH RESULTSTRAINING PROGRAMMESFinal report / Marketing Research Techniques for New Product Development and Launching by Small and Medium Scale Off Farm Agribusiness Enterprises in the PhilippinesIDRC Final Report