Bergen, NicoleLabonté, Ronald2021-04-232021-04-232019-12-131552-7557http://hdl.handle.net/10625/59924Many qualitative research studies acknowledge the possibility of social desirability bias (a tendency to represent reality in alignment of what is perceived to be socially acceptable) as a limitation that creates complexities in interpreting findings. Drawing on experiences in conducting interviews and focus groups in rural Ethiopia, this article provides an empirical account of how one research team developed and employed strategies to detect and limit social desirability bias. It includes a table regarding “Techniques for Asking Questions in a Manner That Limits Social Desirability Responses, With Examples.”application/pdfenQUALITATIVE RESEARCHRESEARCH NEEDSRESEARCH QUALITYBIASMATERNAL AND CHILD HEALTHETHIOPIASOUTH OF SAHARAJournal Article (peer-reviewed)