2010-11-302010-11-302010http://hdl.handle.net/10625/45281This media content analysis reveals that basic awareness about GM foods needs to be raised among consumers through government ministries, consumer interest groups, and biotech food-crop companies. Attitudes and perceptions of consumers regarding GM foods, and their concerns over consumption of them are not covered by print media. It concludes that consumer questions need to be addressed first, before GM foods are introduced in India.Text1 digital file (14 p.)enINDIAGENETIC ENGINEERINGGENETICALLY MODIFIED ORGANISMSBIOTECHNOLOGYMASS MEDIACOMMUNICATION INDUSTRYPUBLIC OPINIONCONTENT ANALYSISSOUTH ASIAWorking Paper