Kellow, Matthew2013-05-242013-05-2420112011-01http://hdl.handle.net/10625/51184Sea kayak guides believe themselves to be facilitating opportunities for environmental and cultural learning and behavioral change with their clients; however, field observations from this study did not completely support the survey results, highlighting a difference between what sea kayak guides self-reported, compared to actual experiences with guides in the field. Located within the nature tourism experience is an opportunity to connect participants to the environment in a real way that can increase participant knowledge, and ultimately lead to and reinforce behaviours that benefit the environment. The tour guide is positioned to act as a motivator for environmentally sensitive behaviour.Text1 digital file (143 p. : ill.)application/pdfenTOURISMENVIRONMENTAL EDUCATIONGUIDED TOURSRole of the sea kayak tour guide : mixed methods exploration into the guides' perspectiveThesis