Delwaide, Anne-CécileRamsing, Nick2020-08-192020-08-192019-09-26http://hdl.handle.net/10625/59406The presentation presents the Chithumba model to illustrate adaptive good agricultural practices (GAP), and how some applications and innovations are more supportive and more readily adopted by farmers. It focuses on the customer-centric approach, analysing incentives for farmers to adopt new practices and buy into them. In order to usefully target famers, it helps to understand that different markets represent different market specifications. These market specifications will help determine which GAP standards to implement, how to design effective policy and financial services, and which agricultural innovations result in enhanced crop yields.application/pdfenAGRONOMYSMALLHOLDERSAGRICULTURAL INNOVATIONAGRICULTURAL CREDITRURAL ECONOMYFINANCIAL SERVICESFARMER ASSOCIATIONSEXTENSION SERVICESGLOBAL SOUTHPresentation