Tatie Marksriri, TheresiaTrisnantoro, LaksonoAndayani, Niluh P.E.2015-04-292015-04-292014Tatie Marksriri, T., Trisnantoro, L., & Andayani, N.P.E. (2014). Analisis lingkungan Rumah Sakit Umum Bethesda Serukam Kalimantan Barat sebagai dasar pemilihan strategi dalam menghadapi sistem jaminan sosial nasional. Jurnal Kebijakan Kesehatan Indonesia, 3(4): 213-218.2089-2624http://hdl.handle.net/10625/54089http://jurnal.kebijakankesehatanindonesia.net/index.php/petunjuk-bagi-penulis/17-link-terbit-sejak/94-2014Background: Universal Health Coverage known as Jaminan Kesehatan Nasional (JKN) started at 1st January 2014 managed by the Social Security Administrative Bodies (BPJS). Bethesda General Hospital is a class C hospital that located in Bengkayang Regency, West Borneo. This hospital does not have any strategic plan which requires an analysis to map the issues needed to join in JKN system. The analysis can become a recommendation for the hospital strategic plan. Objective: To describe the analysis of the health insurance for patient service unit in the hospital and giving a recommendation for the hospital strategic planning. Method: The study design is a case study with a single-case embedded design. The informant are Head Regency, Health Office, Hospital Directors of other hospital, Bethesda General Hospital worker, Bethesda Serukam Foundation and World Venture Mission. The data taken from observation, in-depth interview, FGD and secondary data. Result: The hospital has the opportunities that come from government support, cooperation with other surrounding hospital which helped the hospital to gain a good reputation and many patients with UHC. The threats are the unclear of UHC socialization, and market competition with other surrounding hospitals and hospital tendency to accept severe diagnosis. The hospital strengths are equity service in organization culture, teamwork and support from mission/donor. The weaknesses are lack of quality and budget control, no clinical pathway, the health information system is not running well, lack of human resources and competence, also unclear organization structure. Conclusion and recommendation: The SWOT resulted from hospital environment helps to formulate the strategy toward universal health coverage. The general strategic suggested is the growth strategy in healthcare services.Text1 digital file (p. 213-218)application/pdfidHEALTH INSURANCEINDONESIA--BORNEOHEALTH PLANNINGHOSPITAL MANAGEMENTREFERRAL AND CONSULTATIONCARE STANDARDSORGANIZATIONAL CULTUREGOVERNMENT ROLEJournal Article (peer-reviewed)