Prevalence of child-directed and general audience marketing strategies on the front of beverage packaging : the case of Chile

Stoltze, MedianoBarker, JoKanter, R.Corvalán, CReyes, MTaillie, L.S.Dillman Carpentier, F.R.2018-11-232018-11-232017-11http://hdl.handle.net/10625/57342Chile leads the world in sugar sweetened beverage (SSB) sales. Front-of-package (FOP) marketing strategies of beverages were catalogued to examine their prevalence, prior to regulation of child-directed marketing aimed at reducing obesity-related disease among Chile’s youth. FOP marketing on beverages varied according to the nutritional quality of the product, with heavier use of health-oriented and child-directed strategies in less healthy products. Marketing activities warrant continued observation to evaluate how industry responds to new marketing restrictions.application/pdfenREGULATIONFRONT-OF-PACKAGEFOOD INDUSTRYOBESITYCHILD HEALTHSUGAR SWEETENED BEVERAGESPACKAGINGNUTRITIONLABELLINGNON-COMMUNICABLE DISEASESCHILESOUTH AMERICAPrevalence of child-directed and general audience marketing strategies on the front of beverage packaging : the case of ChileJournal Article (peer-reviewed)