Measuring the impact of information : implications for marketing

McConnell, P.2007-11-121994-04-012007-11-121994http://hdl.handle.net/10625/11502Text7 p. : ill.enINFORMATION SERVICESINFORMATION MANAGEMENTMARKETINGDECISION MAKINGINSTITUTIONAL FRAMEWORKMeasuring the impact of information : implications for marketingIDRC-Related Report