Miller, CalvinMunialo, Hillary YiminyiMingate, VyoneHabiyaremye, Jean de Dieu2020-08-192020-08-192019-09-30http://hdl.handle.net/10625/59405Analysis of market segments and their characteristics can help define action areas for organizations that offer financial products and services to smallholders. Some parameters are: subsistence smallholder farmers; those with more diversified incomes; commercial farmers in low value markets; those in higher value markets; and / or commercial farmers in tightly coordinated value chains. The presentation provides examples of this customer-centric approach. Overall, the project aims to assess potential of non-traditional financial services to enable large scale adoption of agricultural innovations among men and women smallholder farmers in South Asia, South America and East Africa, and to inform policymaking and programing on agricultural development.application/pdfenAGRONOMYSMALLHOLDERSAGRICULTURAL INNOVATIONFINANCIAL INCLUSIONAGRICULTURAL CREDITRURAL ECONOMYFINANCIAL SERVICESFARMER ASSOCIATIONSEXTENSION SERVICESGLOBAL SOUTHPresentation