Sahai, SumanHaribabu, E.2010-11-302010-11-302010http://hdl.handle.net/10625/45279Attitude to food is overwhelmingly guided by cultural-religious factors, irrespective of education and economic status. This, rather than a rational analysis of the benefits of a particular food, determines food choices. The sanctity of food is underlined by the clear articulation in rural communities that any food transformed in the way that GM foods are, would be unacceptable for special ceremonies and religious festivals. Many people felt that NGOs provide useful, reliable information; others felt that NGOs doctored their information to suit their ideology. This paper reports on a three-year research project undertaken by Gene Campaign and the University of Hyderabad to study the awareness, attitudes and perceptions to GM technology.1 digital file (188 p. : ill.)enATTITUDESINDIAGENETICALLY MODIFIED ORGANISMSGENETIC ENGINEERINGGENETICALLY MODIFIED FOODSFARMERSCONSUMERPERCEPTIONGENETICALLY MODIFIED ORGANISMSPUBLIC PERCEPTIONPUBLIC OPINIONCULTURAL IDENTITYRELIGIOUS BELIEFBIOTECHNOLOGYINNOVATION ADOPTIONFinal Technical Report