Obura, Fredrick2010-03-302010-03-302009http://hdl.handle.net/10625/42603Online article from The standard [Kenya] tech.insight, Monday December 7, 2009The article reports on an ICT platform that links farmers and the market in a way that is cost effective. The ICT concept is built around bridging between different value chain partners, while guaranteeing farmers a market for their produce through provision of fixed-price contracts. The new ICT platform links farmers to processors, exporters, large retailers and institutions in a process that leaves farmers pocketing more than 86 percent of their produce.Text1 digital file ( p. 28-29 : ill.)enFARMERSMOBILE USAGETELEPHONEINFORMATION AND COMMUNICATION TECHNOLOGY (ICT)SHORT MESSAGE SERVICE (SMS)MARKETINGFARM PRODUCEKENYAMedia Article