Leite, Fernanda Helena MarrocosMais, Laís AmaralRicardo, Camila ZanchetaAndrade, Giovanna CalixtoGuimarães, Julia SoaresClaro, Rafael MoreiraDuran, Ana Clara da Fonseca LeitãoMartins, Ana Paula Bortoletto2020-12-302020-12-302020-03-241471-2458http://hdl.handle.net/10625/59656This study assessed the nutritional profile of foods and non-alcoholic beverages advertised on Brazilian television by applying the Pan American Health Organization (PAHO) and the World Health Organization (WHO/Europe) nutrient profiling models. Food and beverage represented 18% of the total ads shown on selected channels. Over 80% advertised on Brazilian TV channels did not meet the PAHO and the WHO/Europe nutritional quality standards and were considered eligible for marketing restrictions. Altogether, 10 transnational and local food and beverage companies, two large international fast-food chains and two of Brazil’s largest supermarket retailers accounted for almost 90% of unhealthy food ads shown.application/pdfenADVERTISINGDIETNUTRITIONREGULATIONULTRA-PROCESSED PRODUCTSFAST FOODFOOD SYSTEMSCOMMERCIAL DETERMINANTS OF HEALTHPUBLIC HEALTHNON-COMMUNICABLE DISEASESBRAZILSOUTH AMERICAJournal Article (peer-reviewed)