Aboriginal tourism in northern Canada : how collaborative research can improve community engagement in tourism projects

Abstract

Situated in the James Bay area, the Cree Nation is comprised of 15,000 people in nine communities spread out over 350,000 square kilometers. The project’s goal is to position Eeyou Istchee (the traditional territory and homeland of the Cree) as a Cree tourism destination for external markets. Participants were able to share knowledge, build bridges, develop links between communities and operators, and work together at the regional level. Community Tourism Officers were provided with tools they can use independently at the community level and for other meetings (Band Council).