Impact of television advertising on children

dc.contributor.authorUnnikrishnan, Namita
dc.contributor.authorBajpai, Shailaja
dc.date.accessioned2007-11-13
dc.date.available2007-11-13
dc.date.issued1996
dc.descriptionDue to copyright restrictions, this item cannot be shareden
dc.format.extent1 digital file (425 p. : ill.)en
dc.format.mimetypeapplication/pdf
dc.identifier.isbn0-8039-9242-4
dc.identifier.urihttp://hdl.handle.net/10625/16395
dc.language.isoen
dc.publisherSage Publications, New Delhi, INen
dc.subjectADVERTISINGen
dc.subjectTELEVISIONen
dc.subjectSOCIAL VALUESen
dc.subjectCHILDRENen
dc.subjectINDIAen
dc.subjectFUTUREen
dc.subjectHOUSEHOLD SURVEYSen
dc.subjectFAMILY ENVIRONMENTen
dc.subjectATTITUDESen
dc.subjectCONSUMER PRICESen
dc.subjectTOYSen
dc.titleImpact of television advertising on childrenen
dc.typeBooken
idrc.dspace.accessIDRC Onlyen
idrc.project.number900250
idrc.project.titleImpact of Television Advertising on the Values, Attitudes and Aspirations of Childrenen
idrc.rims.adhocgroupIDRC SUPPORTEDen

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