Monitoring and evaluation of a front-of-package labelling strategy in Mexico : final technical report (October 2012 - November 2015)

Abstract

This study indicates that people are changing perceptions about food towards healthier options when buying it. For the past three years we have been evaluating the changes occurring with the Front-of-Pack (FOP) labeling policy in Mexico, including changes in product labels, perceptions of consumers, and documentation of the policy process. This report describes: a) the main outcomes achieved, b) the issues that challenged the project implementation and management, c) the main deviations from the original proposal, and d) the dissemination strategy of the results, including the project’s impact.