How to conduct marketing research for marketing of information products and services

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dc.contributor.authorChin Saik Yoon
dc.contributor.authorJain, A.K.
dc.date.accessioned2007-11-13T05:03:19Z
dc.date.available2000-04-06en
dc.date.available2007-11-13T05:03:19Z
dc.date.issued1999
dc.descriptionIn IDL-30944en
dc.format.extentp. 267-327en
dc.format.mimetypeApplication/pdf
dc.identifier.urihttp://hdl.handle.net/10625/30146
dc.language.isoen
dc.publisherIDRC, Ottawa, ON, CAen
dc.relation.ispartofMarketing information products and services : a primer for librarians and information professionalsen
dc.relation.urihttp://idl-bnc.idrc.ca/dspace/handle/10625/30944
dc.titleHow to conduct marketing research for marketing of information products and servicesen
dc.title.alternativeConducting marketing researchen
dc.typeBook Chapteren
idrc.copyright.oapermissionsourceIDRC is copyright holderen
idrc.dspace.accessOpen Accessen

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IDRC Research Results / Résultats de recherches du CRDI
1990s / Années 1990