Measuring the impact of information : implications for marketing

dc.contributor.author	McConnell, P.
dc.date.accessioned	2007-11-12T23:29:04Z
dc.date.available	1994-04-01	en
dc.date.available	2007-11-12T23:29:04Z
dc.date.issued	1994
dc.format	Text	en
dc.format.extent	7 p. : ill.	en
dc.identifier.uri	http://hdl.handle.net/10625/11502
dc.language.iso	en
dc.publisher	IDRC, Ottawa, ON, CA	en
dc.subject	INFORMATION SERVICES	en
dc.subject	INFORMATION MANAGEMENT	en
dc.subject	MARKETING	en
dc.subject	DECISION MAKING	en
dc.subject	INSTITUTIONAL FRAMEWORK	en
dc.title	Measuring the impact of information : implications for marketing	en
dc.type	IDRC-Related Report	en
idrc.dspace.access	Open Access	en
idrc.project.componentnumber	930605
idrc.project.number	910249
idrc.project.number	000071
idrc.project.title	Assessment Indicators for the Impact of Information on Development - Phase I	en
idrc.project.title	Impact of Information on Development - Phase II	en
idrc.rims.adhocgroup	IDRC PERSONNEL	en

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