Improving access to financial services to enhance women’s economic empowerment in Ethiopia
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2023
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Abstract
Financial literacy is low amongst women in Addis Ababa, Ethiopia, resulting in increased poverty stemming from the lack of command over their own economic resources. This study investigated the financial literacy of women and explored the sociocultural and psychological factors that hinder or encourage utilization of financial opportunities open to women. In partnership with Enat Bank in Ethiopia, research was conducted to devise technological solutions, such as a prototype Chatbot application, to facilitate the ease of access to financial services and improve financial literacy.
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Keywords
GENDERED DESIGN, FINANCIAL LITERACY, WOMEN'S ECONOMIC EMPOWERMENT, CHATBOT, ETHIOPIA, SOUTH OF SAHARA