Case study of clothing design considerations of low-income, menopausal women in Brazil
Date
2023
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Abstract
As in many societies, in Brazil, middle-aged and low-income women are subject to marginalization caused by social and gender inequality. This reality underlies the construction of negative stereotypes associated with the devaluation of aging female bodies and beauty. Clothing contributes to the perception of belonging and acceptance in the social environment. When the issues of aging, gender, and economic vulnerability are present, these judgments can further feed the construction of depreciating stereotypes of women. Recognizing the particularities of these women and their demands is essential for the development of clothing products that can contribute to self-esteem and social belonging, democratizing the actions and design solutions. Thus, this investigation had as a main objective: to understand how middle-aged and low-income women perceived the biopsychosocial factors of aging, and how they influence the factors of usability and social representation through the bias of gender construction.
Description
Portuguese version is available in IDRC Digital Library : Um estudo de caso sobre design de roupas; considerações sobre mulheres na menopausa de baixa renda no Brasil
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Keywords
GENDERED DESIGN, CLOTHING DESIGN, MENOPAUSE, LOW INCOME WOMEN, BRAZIL, SOUTH AMERICA