James Lappeman’s open textbook journey
Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
James and his colleague Paul Egan received a grant from the Digital Open Textbooks for Development (DOT4D) project in order to undertake production and publication of the “Marketing to South African Consumers” open textbook. This paper details content development and design, and workflow of the project. In addition to having the textbook openly available online in multiple formats to boost accessibility, the author felt it was also important to have a print version. The final, published Marketing to South African Consumers textbook is licensed under a Creative Commons Attribution 4.0 International licence and priced very affordably.
Description
item.page.type
Working Paper
item.page.format
Keywords
OPEN ACCESS, DIGITIZATION, TEXTBOOKS, LICENSING, CASE STUDIES, EDUCATIONAL INNOVATION, DIGITAL INCLUSION, OPEN DATA FOR DEVELOPMENT, MARKETING, PUBLISHING, OD4D, OPEN EDUCATIONAL RESOURCES, CAPE TOWN, SOUTH AFRICA, SOUTH OF SAHARA