"Everything is perfect, and we have no problems" : detecting and limiting social desirability bias in qualitative research

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1049732319889354.pdf (498.3 KB)

Date

2019-12-13

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Abstract

Many qualitative research studies acknowledge the possibility of social desirability bias (a tendency to represent reality in alignment of what is perceived to be socially acceptable) as a limitation that creates complexities in interpreting findings. Drawing on experiences in conducting interviews and focus groups in rural Ethiopia, this article provides an empirical account of how one research team developed and employed strategies to detect and limit social desirability bias. It includes a table regarding “Techniques for Asking Questions in a Manner That Limits Social Desirability Responses, With Examples.”

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QUALITATIVE RESEARCH, RESEARCH NEEDS, RESEARCH QUALITY, BIAS, MATERNAL AND CHILD HEALTH, ETHIOPIA, SOUTH OF SAHARA

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http://hdl.handle.net/10625/59924

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IDRC Research Results / Résultats de recherches du CRDI
2010-2019 / Années 2010-2019
Innovating for Maternal and Child Health in Africa (IMCHA) / Innovation pour la santé des mères et des enfants d’Afrique (IMCHA)