Nutritional quality of foods and non-alcoholic beverages advertised on Brazilian free-to-air television : a cross-sectional study
Date
2020-03-24
Journal Title
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Publisher
Springer Nature
Abstract
This study assessed the nutritional profile of foods and non-alcoholic beverages advertised on Brazilian television by applying the Pan American Health Organization (PAHO) and the World Health Organization (WHO/Europe) nutrient profiling models. Food and beverage represented 18% of the total ads shown on selected channels. Over 80% advertised on Brazilian TV channels did not meet the PAHO and the WHO/Europe nutritional quality standards and were considered eligible for marketing restrictions. Altogether, 10 transnational and local food and beverage companies, two large international fast-food chains and two of Brazil’s largest supermarket retailers accounted for almost 90% of unhealthy food ads shown.
Description
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Journal Article (peer-reviewed)
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Keywords
ADVERTISING, DIET, NUTRITION, REGULATION, ULTRA-PROCESSED PRODUCTS, FAST FOOD, FOOD SYSTEMS, COMMERCIAL DETERMINANTS OF HEALTH, PUBLIC HEALTH, NON-COMMUNICABLE DISEASES, BRAZIL, SOUTH AMERICA