Relationship between marketing to children on food labeling and critical nutrient content in processed and ultra-processed products sold in supermarkets in Lima, Peru

Date

2020-11-28

Journal Title

Journal ISSN

Volume Title

Publisher

MDPI

Abstract

New regulatory policies for the use of food labelling should be used to improve children’s health at the population level. The study provides information about marketing to kids (M2K) found in labeling of processed and ultra-processed food products sold in a supermarket chain (in Lima, Peru) and to determine how labeling relates to critical nutrient content. Children choose their favourite product based on packaging, specifically on colors and drawings which influence their perception of which product is “healthiest.” The study contributes to evidence-based decision making in policy processes.

Description

Keywords

LABELING, ULTRA-PROCESSED PRODUCTS, FOOD INDUSTRY, CHILD HEALTH, FRONT-OF-PACKAGE, FOOD LABELING AND ADVERTISING, FOOD SAFETY, HEALTH POLICY, FOOD POLICY, PERU, SOUTH AMERICA

Citation

DOI