A customer centric lens for good agricultural practices

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dc.contributor.author Ramsing, Nick
dc.contributor.editor Yoon, Clara
dc.contributor.editor Fowler, Ben
dc.contributor.editor Lescher, Nick
dc.date.accessioned 2020-08-19T20:23:27Z
dc.date.available 2020-08-19T20:23:27Z
dc.date.issued 2019-09
dc.identifier.uri http://hdl.handle.net/10625/59407
dc.description.abstract Adaptive Good Agricultural Practices (GAP) requires buyers and implementers to take a customer-centric approach. This paper advocates understanding the underlying incentives for farmers and the fundamental business decisions faced by smallholders, identifying the most appropriate practices, and identifying potential pathways for adopting and maintaining GAP. Industry actors promoting GAP need to empathize with the smallholder business case and demonstrate how the smallholder will be better off by implementing GAP. The study identifies pathways for appropriate practices by “segmenting” demographic characteristics, farming behaviour, markets, production costs, and social factors such as inclusion or discrimination. en
dc.format.mimetype application/pdf
dc.language.iso en
dc.subject AGRONOMY en
dc.subject SMALLHOLDERS en
dc.subject AGRICULTURAL INNOVATION en
dc.subject AGRICULTURAL CREDIT en
dc.subject RURAL ECONOMY en
dc.subject FINANCIAL SERVICES en
dc.subject FARMER ASSOCIATIONS en
dc.subject EXTENSION SERVICES en
dc.subject GLOBAL SOUTH en
dc.title A customer centric lens for good agricultural practices en
dc.type Synthesis Report en
idrc.project.number 108509
idrc.project.componentnumber 108509001
idrc.project.title Adoption of agricultural innovations through non-traditional financial services en
idrc.copyright.oapermissionsource CC BY 4.0 en
idrc.dspace.access Open Access en
idrc.rims.adhocgroup IDRC SUPPORTED en
idrc.recordsserver.bcsnumber IC36-1643402171-244792


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