Innovate webinar : a customer-centric lens for good agricultural practices : MEDA innovate learning series

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IDL-59406.pdf (9.17 MB)

Date

2019-09-26

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Abstract

The presentation presents the Chithumba model to illustrate adaptive good agricultural practices (GAP), and how some applications and innovations are more supportive and more readily adopted by farmers. It focuses on the customer-centric approach, analysing incentives for farmers to adopt new practices and buy into them. In order to usefully target famers, it helps to understand that different markets represent different market specifications. These market specifications will help determine which GAP standards to implement, how to design effective policy and financial services, and which agricultural innovations result in enhanced crop yields.

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Keywords

AGRONOMY, SMALLHOLDERS, AGRICULTURAL INNOVATION, AGRICULTURAL CREDIT, RURAL ECONOMY, FINANCIAL SERVICES, FARMER ASSOCIATIONS, EXTENSION SERVICES, GLOBAL SOUTH

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http://hdl.handle.net/10625/59406

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IDRC Research Results / Résultats de recherches du CRDI
2010-2019 / Années 2010-2019
Research Results (AFS) / Résultats de recherche (ASA)