Nutritional quality of foods and non-alcoholic beverages advertised on the major Brazilian free-to-air television channels

Abstract

The global food system delivers more processed, energy-dense, palatable, affordable and effectively marketed foods than ever before. The regulation of marketing becomes an important part of actions to combat obesity. The study assessed the nutritional profile of foods and non-alcoholic beverages advertised on Brazilian television. This poster provides results that indicate a potential high exposure of the Brazilian population to unhealthy food marketing and an inefficient enforcement of existing regulations.

Description

Keywords

REGULATION, PUBLIC HEALTH, OBESITY, DIABETES, NON-COMMUNICABLE DISEASES, ADVERTISING, ULTRA-PROCESSED PRODUCTS, DIET, BRAZIL, SOUTH AMERICA

Citation

DOI