Communicating climate change for adaptation : challenges, successes and future priorities : information brief
Date
2016-07-08
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Adaptation at Scale in Semi-Arid Regions (ASSAR)
Abstract
Framing climate change messages in line with local contexts is crucial and greatly improves their effectiveness. Aside from the limitations of resource availability, adaptive capacity largely depends on the extent to which problems are understood, knowledge is accessible to vulnerable groups and policy makers, and adaptive responses are recognised and available. Power relations, gender roles, gender equality, and access to resources strongly influence whether and how vulnerable communities access climate information. Dialogue and public engagement can both enhance the understanding of climate change and encourage behavioural change. The policy brief focuses on communication strategies.
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Policy Brief
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Keywords
COMMUNICATION STRATEGIES, LOCAL LEVEL, CLIMATE CHANGE POLICY, CLIMATE CHANGE VULNERABILITY, FARMERS, GENDER ROLES, SEMI-ARID REGIONS, SOUTH ASIA, SOUTH OF SAHARA