Masava project January 2017 Newsletter

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2017-01

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Abstract

The MASAVA project promotes the production of sunflower oil manufacturing, fortifying and marketing in Tanzania. An “e-Voucher” platform allowed the MASAVA team to easily provision, track and analyze market behaviour. Now an “e-Wallet” cash voucher system has been implemented which has increased purchase volume. Fluctuations in the seed market create challenges. This issue of “MASAVA News” provides an overview of the ongoing project. Sunflower oil is locally produced and contributes to maternal and child health while creating local employment, whereas palm oil is grown in huge plantations primarily in Malaysia and Indonesia.

Description

Social and behaviour change campaign (SBCC) activities have been key to the Masava project. These activities - ranging from Clinic talks to Road shows - stimulate demand in Manyara and Shinyanga by highlighting vitamin A's health benefits, superior nutrition compared to unfortified oi, and ease of access at local retail shops. MEDA has collaborated with the Tanzanian Communications and Development Center (TCDC), a branch of the Joh Hopkins School of Public Health, to implement SBCC activities.

Keywords

SUNFLOWER OIL, SEED OILS, AGRICULTURAL PRODUCTION, MARKETING, NUTRITION, LOCAL FOOD SYSTEMS, SUSTAINABLE BUSINESS MODELS, TANZANIA, SOUTH OF SAHARA

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