Prevalence of child-directed and general audience marketing strategies on the front of beverage packaging : the case of Chile
Date
2017-11
Journal Title
Journal ISSN
Volume Title
Publisher
Public Health Nutrition, Vol. 21, issue 3, pp. 454-464.
Abstract
Chile leads the world in sugar sweetened beverage (SSB) sales. Front-of-package (FOP) marketing strategies of beverages were catalogued to examine their prevalence, prior to regulation of child-directed marketing aimed at reducing obesity-related disease among Chile’s youth. FOP marketing on beverages varied according to the nutritional quality of the product, with heavier use of health-oriented and child-directed strategies in less healthy products. Marketing activities warrant continued observation to evaluate how industry responds to new marketing restrictions.
Description
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Journal Article (peer-reviewed)
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Keywords
REGULATION, FRONT-OF-PACKAGE, FOOD INDUSTRY, OBESITY, CHILD HEALTH, SUGAR SWEETENED BEVERAGES, PACKAGING, NUTRITION, LABELLING, NON-COMMUNICABLE DISEASES, CHILE, SOUTH AMERICA