Business development model for AgroTech
Abstract
Grameen Foundation (GFUSA) and Farm Radio International (FRI) are developing a business case for an integrated agricultural extension services model that can complement Field Agent intermediation. This report presents the Business model for an integrated “AgroTech extension services” model. Based on farmer reports, the current level of access to information on farming is inadequate. The main source of technical support for farmers are Ministry of Food and Agriculture Technical Officers (MoFA TOs) and radio programs which are grossly understaffed. FRI has developed innovative methods of airing agriculture programs over radio and is able to make them interactive using mobile phones.
Description
This work was carried out with the aid of a grant from Canada’s International Development Research Centre (IDRC), and with financial support from the Government of Canada, provided through Global Affairs Canada (GAC)
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IDRC-Related Report
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Keywords
AGRICULTURAL PRODUCTIVITY, EXTENSION SERVICES, FARM RADIO, GLOBAL SOUTH, GHANA, E-AGRICULTURE, MOBILE PHONES, BUSINESS MODELS