Abstract:
It is widely acknowledged that radio is the most cost effective means of building awareness, and supporting the adoption of new farming practices by small scale farmers. Given the reality of the fact that radio is the most popular mass medium, especially for resource-poor population in Nigeria, the IDRC-GAC project on “Synergizing fertilizer micro-dosing and indigenous vegetable production to enhance food and economic security of West African farmers” Project 107983 utilized the radio medium tagged “Ramo Elefo” to create awareness about the products and the innovations promoted by the project as well as to effectively mobilize general populace in adopting the innovations made popular by the project.
