Farm Shop : lessons learned from scaling a social franchise

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2018-06

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Abstract

Farm Shop acts as a social franchise rather than a traditional development project. In addition to providing a social good to end users, social franchises support local business owner-entrepreneurs through support systems built into the business model (management training, financing, supply chains, etc.) The parent franchisor organization identifies an opportunity to address a social problem through developing a franchising business model and enrolls independent entrepreneurs to run business units. Farm Shop has become a network of 74 shops serving 30,000 smallholder farmers, where 50 percent are women. Accurate financial data and management training systems are essential to achieving scale.

Description

This work was carried out with the aid of a grant from Canada’s International Development Research Centre (IDRC), and with financial support from the Government of Canada, provided through Global Affairs Canada (GAC)

Keywords

SCALING UP, MICROENTERPRISES, SMALLHOLDERS, FOOD SECURITY, KENYA, SOUTH OF SAHARA, MANAGEMENT TECHNIQUES, DATA COLLECTION, AGRICULTURAL EXTENSION, LIVELIHOODS

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http://hdl.handle.net/10625/57060

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2010-2019 / Années 2010-2019
IDRC Research Results / Résultats de recherches du CRDI
Research Results (CIFSRF) / Résultats de recherches (FCRSAI)