Annex 2.16 : A note on promotion of small millet through Voice SMS Campaign
Abstract
Community Radio produced and disseminated episodes on small millets that reached a larger audience through broadcasting in 34 Community Radio Stations across the province of Tamil Nadu, India. This Annex report to the larger project “Scaling Up Small Millet Post-Harvest and Nutritious Food Products” outlines a pilot project taken up afterwards for promoting small millet consumption among urban women, using short message service (SMS). A database of mobile numbers from women members of Madurai Urban Women self-help group (SHG) federations was established, and Voice SMS was given daily. Topics that were broadcast and resulting data, are compiled in table form.
Description
This work was carried out with the aid of a grant from Canada’s International Development Research Centre (IDRC), and with financial support from the Government of Canada, provided through Global Affairs Canada (GAC)
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Data Product
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Keywords
RADIO, FARM RADIO, AGRICULTURAL EXTENSION, WOMEN IN AGRICULTURE, INFORMATION CAMPAIGNS, MILLET, APPROPRIATE TECHNOLOGY, TAMIL NADU, INDIA, SOUTH ASIA