Annex 2.16 : A note on promotion of small millet through Voice SMS Campaign

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dc.contributor DHAN Foundation
dc.date.accessioned 2018-07-04T17:44:32Z
dc.date.available 2018-07-04T17:44:32Z
dc.date.issued 2018-05
dc.identifier.uri http://hdl.handle.net/10625/57045
dc.description This work was carried out with the aid of a grant from Canada’s International Development Research Centre (IDRC), and with financial support from the Government of Canada, provided through Global Affairs Canada (GAC) en
dc.description.abstract Community Radio produced and disseminated episodes on small millets that reached a larger audience through broadcasting in 34 Community Radio Stations across the province of Tamil Nadu, India. This Annex report to the larger project “Scaling Up Small Millet Post-Harvest and Nutritious Food Products” outlines a pilot project taken up afterwards for promoting small millet consumption among urban women, using short message service (SMS). A database of mobile numbers from women members of Madurai Urban Women self-help group (SHG) federations was established, and Voice SMS was given daily. Topics that were broadcast and resulting data, are compiled in table form. en
dc.format.mimetype application/pdf
dc.language.iso en
dc.subject RADIO en
dc.subject FARM RADIO en
dc.subject AGRICULTURAL EXTENSION en
dc.subject WOMEN IN AGRICULTURE en
dc.subject INFORMATION CAMPAIGNS en
dc.subject MILLET en
dc.subject APPROPRIATE TECHNOLOGY en
dc.subject TAMIL NADU en
dc.subject INDIA en
dc.subject SOUTH ASIA en
dc.title Annex 2.16 : A note on promotion of small millet through Voice SMS Campaign en
dc.type Data Product en
idrc.project.number 108128
idrc.project.componentnumber 108128002
idrc.project.title Scaling Up Small Millet Post-Harvest and Nutritious Food Products (CIFSRF Phase 2) en
idrc.dspace.access Open Access en
idrc.rims.adhocgroup IDRC SUPPORTED en


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