Annex 2.3 : Millet usage and attitude study

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2018-05

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Abstract

This annex report is part of a broader study for understanding millet consumption, habits and practices in India: Scaling Up Small Millet Post-Harvest and Nutritious Food Products Research - findings on a Usage & Attitude study across Urban as well as Rural areas of India. It presents a summary of findings from Indianet marketing research agency, which was commissioned to conduct the research. The overall proportion of Millet sales out of 100% grain sales was between 1-10% compared to Rice 40% and Wheat another 40%. The report contains detailed qualitative and quantitative information in support of programme objectives.

Description

This work was carried out with the aid of a grant from Canada’s International Development Research Centre (IDRC), and with financial support from the Government of Canada, provided through Global Affairs Canada (GAC)

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MILLET, LOCAL FOOD SYSTEMS, GRAIN PROCESSING, FOOD SECURITY, INDIA, CONSUMPTION PATTERNS, SOUTH ASIA

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