Engaging with audiences early : the role of social media and networks in developing a communications strategy for a global research project

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57042.pdf (1.52 MB)

Date

2018-05

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Abstract

Developing a Research on Open Educational Resources for Development (ROER4D) communications strategy involves understanding four goals for ROER4D communications: 1) visibility for the project 2) knowledge generation 3) networking 4) research capacity development. The presentation draws attention to the communication process as well as some factors influencing early audience engagement: inviting participation; tracking and analyzing social media responses; creating and maintaining relationships on and off-line. Key audiences are listed.

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Keywords

OPEN EDUCATIONAL RESOURCES, ROER4D, HIGHER EDUCATION, ACCESS TO EDUCATION, COMMUNICATION, DISSEMINATION OF RESEARCH, GLOBAL SOUTH

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http://hdl.handle.net/10625/57025

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IDRC Research Results / Résultats de recherches du CRDI
2010-2019 / Années 2010-2019
Education / L'éducation
Research Results (INASSA) / Résultats de recherche (IRAAS)
Research Results (Networked Economies) / Résultats de recherche (Économies en réseaux)