Engaging with audiences early : the role of social media and networks in developing a communications strategy for a global research project

Abstract

Developing a Research on Open Educational Resources for Development (ROER4D) communications strategy involves understanding four goals for ROER4D communications: 1) visibility for the project 2) knowledge generation 3) networking 4) research capacity development. The presentation draws attention to the communication process as well as some factors influencing early audience engagement: inviting participation; tracking and analyzing social media responses; creating and maintaining relationships on and off-line. Key audiences are listed.