Food advertising on Argentinean television : are ultra-processed foods in the lead?

Date

2017-05

Journal Title

Journal ISSN

Volume Title

Publisher

Cambridge University Press

Abstract

The study showed that Argentinean children are exposed to a high number of unhealthy processed and ultra-processed food (PUPF) ads on TV. It describes exposure of children to unhealthy food advertising. Of the sample of food ads, PUPF products were more frequently advertised during children’s programmes versus programmes targeted to the general audience. The top five food categories were desserts, dairy products, non-alcoholic sugary beverages, fast-food restaurants, and salty snacks. Ads were classified by target audience, type of product, advertised food categories and advertising strategies used.

Description

Keywords

FOOD ADVERTISING, CHILDHOOD OBESITY, ADVERTISING STRATEGIES, NUTRIENT PROFILE, ARGENTINA, SOUTH AMERICA, NON-COMMUNICABLE DISEASES, DIET, HEALTH RESEARCH, PUBLIC HEALTH, FOOD INDUSTRY, FOOD ADDITIVES, FOOD POLICY, ADVERTISING, CHILDREN, CHILD HEALTH, CHILD NUTRITION

Citation

Allemandi, L., Castronuovo, L., Tiscornia, M. V., Ponce, M., & Schoj, V. (2017). Food advertising on Argentinean television: are ultra-processed foods in the lead?. Public Health Nutrition, 1-9. doi:10.1017/S1368980017001446

DOI