Food advertising to children in Argentinean television : a quantitative and qualitative analysis; final technical report
Date
2016-04
Journal Title
Journal ISSN
Volume Title
Publisher
Fundación InterAmericana del Corazón (FIC Argentina), Buenos Aires, Argentina
Abstract
Objectives
1. To analyze and describe the current regulatory framework, the main stakeholders involved in the regulation of food advertising and to detect potential obstacles, challenges and enablers in the promotion of regulatory changes in Argentina.
2. To determine the amount and characteristics of food advertising to children in Argentinean television.
3. To determine the nutritional content and quality of the foods advertised to children in
Argentinean television
4. To analyze the importance of food advertising to children on parent´s dietary behavior and beliefs in different socioeconomic levels...
Description
Appendices 1-3; 5 not included; appendices 4 and 6 catalogued separately
item.page.type
Final Technical Report
item.page.format
Text
Keywords
FOOD ADVERTISING, CHILDHOOD OBESITY, MARKETING TECHNIQUES, NUTRIENT PROFILE SYSTEM