Food advertising to children in Argentinean television : a quantitative and qualitative analysis; final technical report

Files

IDL-55642.pdf (1.29 MB)

Date

2016-04

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Fundación InterAmericana del Corazón (FIC Argentina), Buenos Aires, Argentina

Abstract

Objectives 1. To analyze and describe the current regulatory framework, the main stakeholders involved in the regulation of food advertising and to detect potential obstacles, challenges and enablers in the promotion of regulatory changes in Argentina. 2. To determine the amount and characteristics of food advertising to children in Argentinean television. 3. To determine the nutritional content and quality of the foods advertised to children in Argentinean television 4. To analyze the importance of food advertising to children on parent´s dietary behavior and beliefs in different socioeconomic levels...

Description

Appendices 1-3; 5 not included; appendices 4 and 6 catalogued separately

Keywords

FOOD ADVERTISING, CHILDHOOD OBESITY, MARKETING TECHNIQUES, NUTRIENT PROFILE SYSTEM

Citation

URI

http://hdl.handle.net/10625/55642

DOI

Collections

IDRC Research Results / Résultats de recherches du CRDI
2010-2019 / Années 2010-2019
Research Results (NCDP) / Résultats de recherches (PMNT)