Factors affecting information obtained for the purpose of decision-making using mobile phones
Date
2012-08
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
LIRNEasia, Colombo, LK
Abstract
This research investigates and identifies factors that affect the use of voice-based services and SMS services for obtaining work-related information by users at the bottom of the pyramid (BOP). It aims to understand the differences in perceived benefits, where voice information is synchronous (real time) and text-based Short Message Service (SMS) is asynchronous. The study reveals that certain constructs (e.g., ease of use) behave differently in the context of low-income user groups when compared to user groups in developed countries. Contrary to expectations, findings reveal that perceived ease of use has a negative relationship with information obtained using SMS services.
Description
item.page.type
Working Paper
item.page.format
Text
Keywords
MOBILE TELECOMMUNICATION SERVICES, BOP, MOBILE PHONES, TECHNOLOGY ADOPTION, INFORMATION TECHNOLOGY, ECONOMIC GROWTH, POVERTY ALLEVIATION, SHORT MESSAGE SERVICE (SMS), CELLULAR PHONES, DECISION MAKING, BANGLADESH, PAKISTAN, INDIA, SRI LANKA, THAILAND, FAR EAST ASIA, INCLUSIVE DEVELOPMENT, INFORMATION SOCIETY