Commercial broadcasting information services to MSEs : final report on the production and development of radio programme
Date
2000
Authors
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Publisher
FIT Uganda, Kampala, UG
Abstract
Radio is popular among the poorest households and accessible to those who cannot read. It provides the listener with a relationship of intimacy between the producer and listeners. It has the function of keeping audiences informed of significant events. FIT Uganda is a private sector business development consulting company that undertook research into broadcasting to medium and small enterprises (MSE), to evaluate the viability of commercial broadcasting information services to MSEs. Initial research has highlighted topics of corruption and extortion as affecting small businesses and hence appropriate topics for radio programmes.
Description
Consultancy report for the International Development Research Centre (IDRC) presented to the Micro and Small Enterprise Policy Unit of the Ugandan Ministry of Planning and Economic Development
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Consultant Report
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Keywords
RADIO, JOURNALISM, SMALL AND MEDIUM ENTERPRISES, ACCESS TO INFORMATION, BROADCASTING, PRIVATE SECTOR DEVELOPMENT, CORRUPTION, UGANDA, SOUTH OF SAHARA